Our story · Made in West Michigan
It all started with taco night.
In 2019, I was chopping toppings for a simple dinner and ran out of room on my cutting board. That everyday frustration became SwivelServe®.
Devon Hudson
Founder & CEO, Tegriware
- 8,500+
SwivelServe® units sold, as of September 2026
- 50
States we've shipped to
- Michigan
Trays, lids and boards, all made here
- 2024
Start Garden 5x5 and Demo Day winner
01 · The problem
One cutting board. Five toppings. Not enough room.
It was a normal weeknight in 2019. I was making tacos for my wife and me: onions, tomatoes, peppers and lettuce.
The board filled up fast. I had to stop, scoop each ingredient into its own bowl, wipe the board and start again. Soon the counter disappeared under bowls.
After dinner, the leftovers went into more containers for the fridge. More dishes, more space, more cleanup.
The old way
Chop until the board is full
Scoop into separate bowls
Carry it all to the table
Move leftovers to containers
Wash everything
02 · The idea
“There has to be a better way.”
That thought stuck with me. What if the cutting board sat right on top of the serving tray?
You could chop, then slide each ingredient through an opening in the board into its own compartment. Turn the board, add the next one. Lift the board off, and the tray is ready for the table. Press on the airtight lid, and leftovers go straight into the fridge.
That idea became SwivelServe, built around the Exclusive SwivelServe® Rotating Cutting Board. Prep, serve and store, in one system.
The board rotates. The tray stays put.
03 · Three years of persistence
Built one paycheck at a time.
I didn't have investors or a manufacturer behind me. I had a marketing day job, more than seven years in corporate and small-business teams, and an idea I couldn't let go of.
For about three years, I funded research, design and prototypes from my own paychecks.
I had a lot to learn: engineering, materials, sourcing, manufacturing. I learned it one question, one call and one prototype at a time.
~3 years
of research and development, personally funded from 2019 to 2022
04 · Taking the leap
November 2022 changed the plan.
That November, I was laid off from my marketing job.
I could have shelved SwivelServe and looked for the next role. But I'd put three years into it, and I believed in it. So I built a company around it.
In 2023, I founded Tegriware. It was exciting and a little scary. Some days it still is. That's part of building something real.
05 · What the name means
Tegriware means Integrity in Houseware.
It's the standard I hold every decision to: how we design, who we work with, what we say about our products, and how we treat the people who use them.
integrity + houseware = Tegriware
Integrity
Doing it the right way, even when nobody's checking.
- Honest product claims and clear care instructions
- Dependable supplier and manufacturing partners
- Customer service we're proud to stand behind
Creativity
Practical answers to everyday problems.
- Innovation with a purpose, not gadgets for their own sake
- Products designed to work together
- Built for everyday use, not quick disposal
Excellence
Taking pride in a job well done.
- Thoughtful design, down to the details
- Quality materials and high manufacturing standards
- Durable by design, with replacement parts when a piece wears
Doing right by the planet
Made to be reused
Designed for years of everyday use. If a piece wears, replace that part, not the set.
Recyclable packaging
Our packaging is 100% recyclable.
Built with integrity. Built for life. That's our philosophy, and every product is backed by a 2-Year Limited Warranty. See care and warranty details.
06 · Proudly made in Michigan
Made close to home, on purpose.
I chose to build SwivelServe in Michigan. Every tray, lid and cutting board is made here, by partners I can visit and hold to a high standard.
Trays, lids and HDPE boards are made in Grand Rapids. Maple and walnut boards are made in Holland. Working close to home means I can see the work, fix problems fast and support the communities around us.
2024 · Start Garden
Winner of the 5x5 competition and Demo Day
Tegriware earned about $46,000 in non-dilutive funding, which helped bring SwivelServe® to market.
Made in Michigan, part by part
Where your SwivelServe® is made
Grand Rapids: trays, lids and HDPE cutting boards.
Holland: maple and walnut cutting boards.
07 · From idea to reality
Taco night to all 50 states.
2019
The idea
Taco night and a crowded cutting board.
2019 to 2022
Self-funded R&D
Research, design and prototypes, paid for from my paychecks.
2023
Tegriware founded
After a November 2022 layoff, I went all in.
May 2024
SwivelServe® launches
Prep, serve and store, in one system.
2024
Start Garden winner
5x5 and Demo Day, about $46,000 in non-dilutive funding.
2026
8,500+ units
Sold across all 50 states, as of September.
08 · Building something bigger
Not more gadgets. Better pieces that work together.
Tegriware isn't meant to be a one-product company. I want to build a trusted American kitchen brand: thoughtfully designed, durable and useful every day.
SwivelServe® is just the start. The goal: help you do more with less, with pieces that solve real problems and work together.
In development · not yet available
More ways to Prep. Serve. Store.
- Removable cups with lids that fit the tray compartments
- Drain inserts
- Mixing and serving bowls
- Colanders
- Nestable pieces designed to work together
09 · A note from Devon
Thank you for being here. SwivelServe® started with one frustrating taco night, and a lot of people helped turn it into something real: my wife, the friends and family who tested every prototype, our manufacturing partners in Grand Rapids and Holland, and every customer who took a chance on a new product.
I want people to feel good about the products they bring into their homes, and to know how those products are made and the company behind them.
That's what Tegriware means to me.
Devon Hudson
Founder & CEO, Tegriware
Inventor of SwivelServe®
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